Watch Web Series: “Tough Season, Episode 9”

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Most computer tech companies don’t want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.

It partnered with Onion Labs, the satirical newspaper’s native ad team, to create the fantasy football web series Tough Season, in which main character Brad Blevins plays a game called Computer Slap. It’s exactly what it sounds like: He uses Lenovo Yoga laptops to destroy other computers. Then, playing into Reddit’s geek culture, the computer tech companyissued a challenge to members of the online community to create their own 8-bit versions of the Computer Slap game.

“We wanted something more than buying a banner ad,” Bob Cordell, Lenovo’s digital marketing manager, explained. “That’s not what this group of people value.”

There’s something to be said about the fact that Lenovo doesn’t seem to have a problem with making fun of itself. In the contest…

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